I was looking through pictures that I had taken a while ago and figured, I can do something with them.
Usually, you would start off with a creative brief and come up with a "big idea" and then go search for images. But because I don't need to follow guidelines right now, I'm going to start with the image and then come up with the idea. In fact, I've just finished my first one.
Here's the original picture I took of some hilly streets in San Fransisco.
I thought it might make for an interesting print ad for a bike shop. So I made up a company called San Fran Bike Shop. Here's the result:
I built this ad around the idea of "swerving" around the streets of San Fransisco on a bike. It has to be a pretty decent bike to be able to go up and down all of those hills, so I thought it was an appropriate image to get the message across.
It was a lot of fun coming up with an idea behind a picture, so I plan on doing this with some more pictures that I have!
Usually, you would start off with a creative brief and come up with a "big idea" and then go search for images. But because I don't need to follow guidelines right now, I'm going to start with the image and then come up with the idea. In fact, I've just finished my first one.
Here's the original picture I took of some hilly streets in San Fransisco.
I thought it might make for an interesting print ad for a bike shop. So I made up a company called San Fran Bike Shop. Here's the result:
I built this ad around the idea of "swerving" around the streets of San Fransisco on a bike. It has to be a pretty decent bike to be able to go up and down all of those hills, so I thought it was an appropriate image to get the message across.
It was a lot of fun coming up with an idea behind a picture, so I plan on doing this with some more pictures that I have!
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