Dress to Impress?

I read an interesting article in the New York Times called The Power of Apparel, which talked about  impressions people give through the way they dress.

We’re all familiar with the idea of looking our best when we’re trying to give off a good impression to someone new/ important. This is especially important for interviews. But as the article mentions, people at the top of the ladder such as Simon Cowell, Michael Kors, and Mark Zuckerberg, play the dress-down trend. This means they can get away with wearing casual clothes and still upholding their reputations as top execs. This is their marketing strategy of saying that they’ve still got their feet on the ground.

It’s interesting to think whether just anyone can pull this off. Maybe you could once you've created a distinct impression for yourself, but as a first impression, probably not. There’s a lot more to say about first impressions, but just like an ad has to have visual appeal to attract initial attention, I think dressing to impress is what captures your attention. After that, beauty is only skin deep.